Argument Lab is the brainchild of two friends who often found themselves on opposite sides of the issues — and realized that it was actually fun to hear different perspectives. As David puts it, “when you get the other point of view, it’s like stereo vision: you start to see the world in three dimensions. You understand your own position better. Occasionally, you even change your mind.”

With topics that range from serious to playful, Argument Lab T-shirts send the message that we’re ready to break out of our echo chambers — to listen to both sides of the conversation.

Axel Aubrun,Ph.D., is a co-founder of the Topos Partnership, a strategic communications company that works with well-known foundations and NGOs to advance progressive policies. David Gaz, is the founder of The Bureau of Small Projects, an L.A.-based creative agency that works with start-ups and non-profits to make the world a better place.

Engaging with a broad range of topics, Argument Lab T-shirts send the message that you’re ready to break out of your echo chamber. You know there are two sides to every issue, and you’re willing to listen to the other side. Join the movement.

Our credo at Argument Lab is that we all need to start talking, as humans in the real world.

I’ve retained legal counsel to address this company’s false attributions of ludicrous proverbs to me.
Ben Franklin - Founding Father

Why Choose Argument Lab?

Because you want to do more than shout your opinion on a T-Shirt. You want to change the world by starting real conversations — ones where both sides are seen and heard. You’re willing to reinvent the T-Shirt to do that. Heck, you’re even willing to start a conversation with that difficult uncle by sending him a T-Shirt that gives him something to think about :)

Argue Before You Buy

Arguing can actually be good for shopping because it helps people clarify what they really want and value. When shoppers argue about prices and brands—whether with friends, or salespeople—they're forced to think critically and weigh their options. This back-and-forth can lead to better decisions, uncover hidden needs, and even result in better deals. A little tension in the conversation often sharpens focus and prevents impulse buys, making the final purchase more intentional and satisfying.